About

David McFarlane is a Canadian multi-discplinary artist, musician, researcher and creative director living in Toronto, Ontario, Canada. He is currently working towards a PhD in Media and Design Innovation at Toronto Metropolitan University.

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RESEARCH

David is at the formative stages of a large reesearch-creation project he describes as follows:

"For some time now I have imagined a dialogue with and between the five Great Lakes and what humans might learn from these exchanges.

Influenced by phenomenology, I am experimenting with ways to personify the Great Lakes. The goal of the project, entitled 'Sounds Like Music, To Me', is to bring awareness to other sensory modalities of perceptions that consider our environment as an active participant in human understanding of reality.

My project involves a study of the acoustic ecology of the Great Lakes soundscape, analysis and interpretation of various sonified biodata gathered from within them and on their shores, in an effort to translate how they may sense and respond to our presence and ways of life.

Adapting processes and methodologies to work with nature as an active participant, I am experimenting with generative computational creative approaches that position the Great Lakes as co-creators of soundscape compositions. Using their biodata, I will create graphic notations, and musical scores that bring their interaction with me to our attention."

MUSIC

www.mcfarlanemusic.com is the home of McFarlane's singer-songer, imagistic, and atmospheric music. His latest full-length release, “FEILDWORK”, features sonically rich, extreme-folk / alt-rock, Canadiana-infused themes.

Visit mcfarlanemusic to hear more.

CREATIVE DIRECTION

David has lead a boutique design, branding, and digital strategy company called CRYSTALGLOBE, based in Toronto, Canada, and is the online portfolio for his past work as a creative director.

Visit Crystalglobe to view projects.